I found this article in the Houston Chronicle to be very interesting indeed!
FTC: Bloggers must reveal their freebies
Associated Press
Oct. 5, 2009, 9:36AM
Associated Press
Oct. 5, 2009, 9:36AM
PHILADELPHIA — The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.
The rules take effect Dec. 1.
For some reason, this just strikes me as wrong on so many levels...I have a disclaimer on the very bottom of my blog, but still, this just seems un-necessary to me! But what do I know? I don't get paid to say anything about anything anyway!
Just thought I would pass this along, ya know?
Now, my friends, let's get some coffee and sit outside, OK?