Famous for its chewing gums, Wrigley was started by William Wrigley Jr in 1909. Before then, he worked as a salesman for his father’s soap business. Wrigley Jr gave free umbrellas to whoever bought his soap, but the umbrellas faded in the rain, so he switched to giving free baking powder.
The baking powder proved more popular than the soap, so he dumped soap-selling to sell baking powder. He did not want to give free soap to whoever bought his baking powder, so he gave out chewing gums, which, like the baking powder, turned out more popular than the soap. Wrigley saw a business in selling chewing gum, and in 1909, he bought Zeno Manufacturing, the company that supplied him with the chewing gums and converted it into the Wm Wrigley Jr. Company.
This little bit of trivia was brought over from Listverse. I think it's a good way to show that the old saying about turning life's lemons into lemonade really proves true! Quite a swing from soap to chewing gum, isn't it?
Coffee out on the patio this morning. Cool front is due in later this evening, but that's OK.